BIO

SHORT BIO

Chris "Broadway" Romero is a visionary entrepreneur and the head of New Media for multiplatinum rapper and actor Curtis "50 Cent" Jackson's G Unit Records and is also director and founder of the most heavily trafficked entertainment blog community on the planet, www.thisis50.com, which serves 3.5 million unique users a month with 500,000 member profiles. Broadway's diverse resume includes video games, music video direction, and 3d animation. His new media consultancy, Romotion Advanced Media Studios is based in New York, Los Angeles, and Washington DC.

His innovative work with has been covered in Fast Company Magazine, the NY Times, NY Post, LA Times, Washington Post, Businessweek, The Village Voice, and XXL Magazine, MTV, and Allhiphop.com

ABOUT BROADWAY

Chris "Broadway" Romero is a multi-disciplined creative visionary and one of the key faces in the rapidly changing landscape of the entertainment business. He is both a pioneer in independent 3D animation as well as one of the major players in the Web 2.0 movement. This convergence of street smart know-how, trend spotting, boundless creativity, mastery of viral marketing and distribution strategies, and the ability to think in 3 dimensions makes Broadway a force to be reckoned with as the entertainment industry continues to evolve.

Creative Director is a title that Broadway takes seriously; with his eclectic palette of both artistic and technical skills, he is truly a modern day Renaissance man. He is completely immersed in the digital world, seeing computers and software as tools, with every screen on the planet as a potential canvas.

WEB 2.0 AND VIRAL MARKETING MVP - BRIDGING THE MUSIC INDUSTRY WITH SILICON VALLEY

In building huge online communities like www.thisis50.com as well as artist and talent specific networks like Prodigy of Mobb Deep'swww.hnic2.com and actor Hill Harper's community platform www.forrealsolutions.com, he is at the epicenter of the paradigm shift to artist and talent-controlled content distribution and monetization. As Creative Director of Digital Media for G Unit Records, he transitioned a record label office into a full fledged content creation and production staff for www.thisis50.com, the fastest growing online community. He helped consulted on key web 2.0 campaigns with some of the biggest operations in the business, including IAC/Zwinky, Ning, Meez, Sodahead, Snapvine, Bragster, Rotohog, Reverb Nation, and Meebo, bringing innovative technology and promotions to artists such as Lil Mama, T Pain, Violator Management, and of course 50 Cent and the G Unit artist roster. He also created innovative online campaigns for Chamillionaire, Prodigy of Mobb Deep, Mya, Remy Ma, and more. The decisive move into the web 2.0 frontier that Broadway initiated in 2004 upon joining with 50 Cent and G Unit has led to a community audience of millions of proflies..

FOUNDATIONS IN MUSIC AND ANIMATION

Broadway graduated on a full academic scholarship from the University of Maryland, Baltimore County in 1999; by the time he graduated, he had already racked up extensive credits in the video game industry working with one of the largest privately owned game companies in the world, Bethesda Softworks / Zenimax Media, becoming one of the core members of a high level "SWAT" style art / design / animation team. There he learned all aspects and levels of production. This multi-disciplinary approach centered around 3 dimensional animation would shape his ideas, concepts, and techniques.

In 2001, he made history with the posthumous tribute to Big Pun, the 3d animated classic "How We Roll," Broadway's directorial and 3d animation debut. In 2003, he and his best friend, rap artist Blyss, brought Washington DC into the national music spotlight, securing coverage for their label Capitol Gainz Entertainment in the Washington Post, in the form of an 11 page cover story and spread; Blyss was soon featured on Allhiphop.com. After a meeting with G Unit President Sha Money XL, Broadway wrote, produced, directed, animated and edited the internet classic 3D animated video "MY BUDDY" off of the 4x Platinum G Unit album "Beg for Mercy." Finally both Blyss and Broadway were featured separately in back to back issues of XXL magazine. Blyss was featured as one of DC's brightest upcoming rap artists, and Broadway was featured for his animation talents and vision. Soon thereafter, Sha Money XL with 50 Cent's blessing sent for Broadway to come to NY to run G Unit's New Media and art department.


50 CENT IMMORTALIZED THROUGH ANIMATION

Broadway hit the ground running, first with the animated music video for 50 Cent's incendiary "PIGGY BANK" diss track. 50 Cent decided to re-release his hugely successful second album, "THE MASSACRE" with a DVD component, a video for EVERY song on the album. When 50's "PIGGY BANK" animated video leaked to the internet early, it caused a frenzy and helped to sell out the premium package within a week. He also created the Frank Miller themed animated video for "I DON'T NEED 'EM" a full year before the Sin City film debuted. He has since made his mark with synchonized releases like 50 Cent's "HE'S GONE" music video/song Youtube / Hot 97 radio debut, as well as 50's "I GET MONEY" Hot97.com world premiere. Broadway also was commissioned by DJ WHOO KID to create visual packaging for over a dozen of his G UNIT RADIO mixtape series; Broadway's unique 3D portraits went out to millions in the mixtape scene, leading to his nomination for a JUSTO's award for best art design.

HIT RECORDS, MUSIC VIDEOS, AND INNOVATIVE PRODUCT LAUNCHES

"I GET MONEY," the Grammy Nominated single off of the multi platinum "CURTIS" album is a true example of Broadway's creative reach; not only did he deliver the Apex produced track to 50 Cent, Broadway also co-directed the retro-flavored music video, which was nominated for video of the year on both MTV and BET. Recognizing the importance of the "first drop" on digital media, Broadway was a crucial component in 50 Cent's takeover of Youtube. In changing the rules of how to release music with a monstrous creative force of nature like 50 Cent, Broadway is helping to shape the future of the business.

Recently, Broadway dropped a high tech, somber look at the future over with the music video for Prodigy's "Illuminati." The incarcerated Mobb Deep member has kept in touch with his fan base through his blog community at www.hnic2.com, and his sophomore album H.N.I.C. part 2 has sold thousands of copies independently.


PAST CLIENTS AND HISTORY

Although Broadway's work with 50 Cent obviously casts a long shadow, he has been blessed with opportunity to work with many of the best in the entertainment business such as Sony Music, Damon Dash , Reebok , Def Jam, Roc A Fella Records , Cash Money Records,  Loud Records, Big Pun, Mchunu House of Style, Heineken, Magic Johnson Enterprises, Bad Boy Entertainment , Blue Flame Marketing , HBO, Heavy D / Heavy Entertainment, The Source magazine, Bethesda softworks / Zenimax, Trackmasters Entertainment, Marc barnes /Club dream, Danny Davis / Dalist.com, Eviplist.com , Lyon entertainment , Urban ave 31, Jive records and more.

Part of Broadway's long term vision is the creation of the perfect convergence of 3d animation / virtual worlds and Community Entertainment Portals. One of the first major projects in this movement is Count Time Productions. "THE NUCKLEHEADZ," a 3d animated musical show / virtual world / online community.

ABOUT ROMOTION ADVANCED MEDIA STUDIOS

Chris "Broadway" Romero, also known as Christopher Romero Singh, explains that "Romero" is his single mother's maiden name and also marks his strong identification with his Filipino heritage. The inspiration and support she provided him led to the name ROMOTION for Broadway's first company. He describes ROMOTION as "VISION IN MOTION."

With his career as a pioneering independent 3D animation producer/director and his instinct for technology of web 2.0 and marketing it is easy to see where the nickname Broadway came from - it symbolizes a bright place where technology, entertainment, commerce, and community converge. His personal and project blog at www.broadwayallday.com